Hi I'm Robert, a product designer & strategist specializing in UX & app design for human-centered, data-driven solutions. For over a decade, I have streamlined product development and delivered enhancement and features across multiple industries from ecommerce to SaaS.
Design and optimization of the trip management and classification systems used by drivers and administrators.
Product Design
User Research and Testing
System Design
Redesign of the app UX/UI to a modern and user-friendly design that simplifies the ordering process, provides intuitive navigation, and increases customer satisfaction and order values
Product Design
User Research and Testing
System Design
Revitalization of the member benefits discovery user experience demonstrating strong conversion rate optimization through design experimentation and A/B testing.
Desktop and Mobile Web Design
UX Research
A/B Testing
Enhancing the quantity and quality of lead captures through optimized landing page experiences.
Desktop and Mobile Web Design
UX Research
A/B Testing
A collection of interface, web, and graphic design.
2022-2024
Design lead for the vision and strategy of a market-leading SaaS product portfolio
2021-2022
Responsible for overall app design for clients including Jollibee and Chowking.
2017-2020
Design and UX subject matter expert for strategic initiatives and UX assessments for a D2C digital consultancy.
